Using the Right Antenna is the Key to Successful,
Cost Effective Cellular Coverage

There are new, innovative but less widely known antennas available on the
market that offer a whole new range of coverage solutions

As a cellular RAN P&O expert, top grade quality of service (QOS) as expected by subscribers is your top priority. Do all your subs really get the kind of QOS they are expecting or only those who reside or work near the macro towers or small cells?

Your choice of antennas can make or break customer satisfaction.

Accessible, retainable cellular coverage is a "must" for todays "always connected" users which means nearly everybody.

The cellular provider’s enjoyment of his share of this bonanza depends entirely on the quality of his radio access network.

However, when the drive test results start coming in, followed by the complaints and inevitable migration of customers, it is time to fine tune the network's coverage and retain those valuable customers.

A somewhat less known and less implemented approach to cellular coverage efficiency improvement, is choosing to adopt a radically different antenna such as a spot beam dish antenna that enables the cellular coverage optimizer to provide a strong, narrow beam signal along a traffic axis that needs improvement, or to extended coverage to remote sub clusters such as residential communities, recreational parks or any site that needs improved QOS.

Adopting such antennas as part of the available RAN P&O toolbox, not only allows fast, low cost improvement to existing networks, but when included in the Greenfield planning stage can both lower rollout costs and reduce the need for sometimes difficult (and costly) to implement network elements such as repeaters, small cells, or DAS and even whole BTS installations.

When planning or optimizing a cellular radio access network, one should “think outside the box” and not forget that there are more choices of antennas, the "forgotten component" than meet the eye. Thousands of such narrow beam very high gain antennas serve radio access networks in more than 50 countries worldwide.

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